What can leader pricing be used to do?
A) attract customers to the store so they will buy other products in addition to the leader product
B) bundle products together for sale
C) attract customers to a store so they can be persuaded to buy a more expensive product instead
D) price products at odd-numbered amounts to stimulate demand

Question

Quizplus · Accepted Answer

Leader pricing is a pricing strategy where one or more products are priced lower than usual to attract customers to the store. By doing so, the store hopes that the customer will also purchase other products in addition to the leader product, ultimately increasing sales and revenue.

What Can Leader Pricing Be Used to Do