R.W.Hunt & Sons,a distributor of hunting bows and anything needed for hunting or target practice,has packaged a new range-finder scope with a package of paper targets at one low price.R.W.Hunt is selling the scope slightly below cost,but the paper targets are very profitable.Which pricing technique is R.W.Hunt using?
A) bait pricing
B) price bundling
C) psychological pricing
D) two-part pricing

Question

Quizplus · Accepted Answer

R.W.Hunt is using price bundling technique by combining a low-priced item (new range-finder scope) with a profitable one (paper targets) to increase the overall profit.

RWHunt & Sons,a Distributor of Hunting Bows and Anything Needed