What can a marketing manager do to make demand for his or her product more inelastic?
A) avoid making any product changes
B) eliminate brand equity
C) cultivate selected demand
D) eliminate any unique products from the product line

Question

Quizplus · Accepted Answer

Cultivating selected demand means targeting a specific market segment and creating a unique value proposition for them, which can make the product more differentiated and therefore less substitutable. This can lead to a more inelastic demand because customers are willing to pay a premium for a product that meets their specific needs. Options A, B, and D are not effective strategies to make demand more inelastic as they either do not create differentiation or eliminate existing differentiation.

What Can a Marketing Manager Do to Make Demand for His