The Canadian Girl catalogue began as a concept to introduce girls who lived in the past to today's girls.Each historically accurate doll is carefully crafted and dressed and has books to describe her life.For example,Kristen is an 1854 pioneer girl who is growing up in Manitoba.Her story begins with her long sea voyage from Iceland.The basic doll dressed in a calico dress and striped apron and the hardcover story of how she got to Manitoba costs $90.Six more hardback books of Kristen's life are available for $80.Kristen's nightgown costs $20,and a matching one for the doll owner is an additional $40.Buy both together and the price is only $50.A hand-painted wooden bed and trunk for Kristen are available for $220.Shipping costs vary with the price of the merchandise ordered and are not connected to weight or distance.
-Refer to Canadian Girl Catalogue.Look at the prices of items found in the Canadian Girl catalogue.Which fine-tuning pricing tactic does Canadian Girl use?

Question

Quizplus · Accepted Answer

The catalogue uses psychological pricing, evident in the way prices are set to make the cost seem less, such as pricing items at $90 instead of a round $100, or offering a discount when buying the nightgown for both the doll and the owner together for $50, which makes the deal appear more attractive.

The Canadian Girl Catalogue Began as a Concept to Introduce