Trident makes luxury bicycles.Its target market has been people who willingly pay $1,000 or more for their bicycles,and it acknowledges that its prices are high.Trident has lowered prices to target customers who want a good bike but who can't or won't spend $1,000 for one.Trident is most likely using what type of pricing objective?

Question

Quizplus · Accepted Answer

Trident is aiming to increase its market share or maximize sales by lowering prices to attract customers who are looking for quality bicycles but are not willing to spend $1,000 or more. This strategy is designed to appeal to a broader customer base beyond its traditional market of luxury bicycle buyers.

Trident Makes Luxury Bicycles