Safeway will place well-known brands on the shelves at high prices while offering its own Safeway brand at lower prices.This practice is an example of which of the following?

Question

Quizplus · Accepted Answer

This practice is known as "selling against the brand," where a retailer promotes its own store brand as a cheaper alternative to well-known, higher-priced brands. This strategy is used to highlight the value of the store's brand to consumers, encouraging them to purchase it over the more expensive options.

Safeway Will Place Well-Known Brands on the Shelves at High