Which of the following BEST describes selling against the brand?
A) It helps manufacturers gain shelf visibility.
B) It has resulted in manufacturers slowly gaining control of distribution channels.
C) It has resulted in the sales declines of manufacturer brands.
D) It has been a losing battle for private-label brands.

Question

Quizplus · Accepted Answer

Selling against the brand refers to marketing and promoting private-label brands over manufacturer brands, which can result in sales declines for the manufacturer brands.

Which of the Following BEST Describes Selling Against the Brand