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AFLAC Insurance Company Introduced a Duck in Its Ads That

Question 5

Multiple Choice

AFLAC Insurance Company introduced a duck in its ads that said the company's name instead of "Quack." Since the advertising campaign began,AFLAC has created a duck premium,developed a line of clothing with the AFLAC duck,and used the AFLAC duck on its website.What has the AFLAC duck become a tool for?


A) advocacy advertising
B) comparative advertising
C) push strategies
D) sales promotions

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