You Are Responsible for Sales Promotion for a New Brand

You are responsible for sales promotion for a new brand of low-carb dairy products for people who are trying to lose weight.You need to introduce a new product to supermarket managers and owners,attract and identify new store contacts,and test market the response to your new product.Which type of trade promotion would most likely help you reach your objectives?

A) direct sampling and store demonstrations
B) trade allowances and direct incentives
C) trade shows
D) push money