When is personal selling more important than advertising and sales promotion?

Question

Quizplus · Accepted Answer

Personal selling is more important than advertising and sales promotion when the product being sold is technically complex. This is because the salesperson can provide more detailed information and answer specific questions that potential customers may have. In contrast, advertising and sales promotions are better suited for products with a lower value, a larger customer base, or when the buyers are extremely dispersed.

When Is Personal Selling More Important Than Advertising and Sales