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Jefferson Smurfit Company Is a Multi-Billion-Dollar Supplier of Packaging Materials

Question 43

Multiple Choice

Jefferson Smurfit Company is a multi-billion-dollar supplier of packaging materials.One of its salespeople rearranged production schedules at three different plants to satisfy an unexpected demand for boxes from General Electric.The salesperson's actions are typical of the company's sales philosophy and indicate an emphasis on which of the following?


A) transformational selling
B) adaptive selling
C) transactional buying
D) relationship selling

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