What is the most basic criterion for determining whether someone is a prospect for a product?

Question

Quizplus · Accepted Answer

The most basic criterion for determining whether someone is a prospect for a product is a need that is not being satisfied. A prospect must have a need or problem that the product can solve or address. Without a need or problem, there is no reason for the prospect to consider purchasing the product. The other criteria listed (size of buying center, degree of autonomy, need for reciprocity) may be important factors in determining the potential for a sale, but they are not as fundamental as the prospect having a need for the product.

What Is the Most Basic Criterion for Determining Whether Someone