Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.With the aid of an accompanying cookbook,the skillet will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to Digital Cookware.If Digital Cookware offered the sales associates for a chain of cooking stores a bonus for each digital skillet they sold,it would be an example of which of the following?

Question

Quizplus · Accepted Answer

This sales promotion is an example of push money, which involves offering bonuses or incentives to sales associates to push sales of a specific product. Trade rebates and trade allowances are incentives offered to retailers, not sales associates. Pull money is a form of advertising spending targeted at consumers to pull them into stores.

Digital Cookware Has Developed a New Kind of Skillet That