Kraft Foods Recently Reorganized Its Sales Force,cut Prices on Key

Kraft Foods recently reorganized its sales force,cut prices on key products,divested itself of lower-margin brands,and closed plants.The activity that has proven most effective has been the reorganization of the sales force.Kraft Food now has one sales force,compared to four originally.Its 3,500 sales staffers are responsible for its entire product portfolio.The sales force works in integrated sales teams organized around product lines and assigned a sales quota.Any new problems encountered by the sales teams are shared with other teams.The sales teams are encouraged to use the AIDA concept (attention,interest,desire,and action) .The sales teams are well trained in networking,generating sales leads,sales forecasting,and negotiations.As a result of these changes,two-thirds of the Kraft portfolio showed a significant increase in market shares.
-Refer to Kraft Foods.Each Kraft sales team is given a statement of his or individual sales objectives,usually based on sales volume.What is this called?

A) a quota
B) an objective report
C) an order forecast
D) an account report