Most colleges and universities have a campus activity board that brings entertainers and special events to campuses.To locate and hire these entertainers,many campuses send their student activity board members to one of the seven regional or the national NACA (National Association of Campus Activities)conventions.More than 100 entertainers,talent agencies,and companies that provide promotional services exhibit their products at these convention in an area similar to a trade show.(Conference attendees call this the Marketplace. )Approximately 20 entertainers are selected to present a short program (called a showcase)in which they get to demonstrate what they would do if hired to perform on campus.Many other entertainers have videos and CDs,which they hand out to student attendees.Only one or two members of any student group can actually set up a contractual agreement with an entertainer or his or her agency.Other student attendees provide input as to which entertainers best match the demographics of their institutions.
-Refer to College Entertainers.The entertainers and agency representatives engage in which of the following in the Marketplace?

Question

Quizplus · Accepted Answer

The passage states that the Marketplace at NACA conventions is similar to a trade show, and entertainers and talent agencies exhibit their products there. This suggests that they engage in personal selling, or the process of face-to-face communication with potential buyers to persuade them to purchase products or services. The passage does not mention loyalty marketing programs, all types of marketing communications, or transformational management in relation to the Marketplace.

Most Colleges and Universities Have a Campus Activity Board That