What is the first step in the advertising campaign decision process?

Question

Quizplus · Accepted Answer

The first step in the advertising campaign decision process is to determine campaign objectives. This involves setting clear, specific, and measurable goals that the campaign aims to achieve. Without clear objectives, the advertising campaign will lack direction and focus, making it difficult to evaluate its effectiveness. Once objectives are identified, the other decisions such as creative decisions and developing advertising copy can follow.

What Is the First Step in the Advertising Campaign Decision