The dominant advertising appeal selected for the campaign will become which of the following?

Question

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The unique selling proposition (USP) is a distinctive and persuasive advertising appeal that sets a product or brand apart from those offered by competitors. It focuses on a unique benefit or advantage that satisfies the needs of the target audience and convinces them to choose that product over others. The USP is the main message of the advertising campaign and guides the development of all marketing communications.

The Dominant Advertising Appeal Selected for the Campaign Will Become