The manufacturer of Testamints candy,the candy that comes with spiritual messages on each piece,estimates the product's new advertising campaign will reach 1,750,000 people and will cost $400,000 if the company uses radio and newspaper,and $6.5 million if it uses television.What does the company's decision seem to rest on?

Question

Quizplus · Accepted Answer

The company's decision seems to rest on the cost per contact, as the cost varies significantly depending on the advertising medium chosen. The company would need to determine which medium offers the most cost-effective way to reach their target audience of 1,750,000 people.

The Manufacturer of Testamints Candy,the Candy That Comes with Spiritual