Some years ago,Tambrands Inc. ,the beleaguered market leader of the $680 million tampon industry,tried to revive its sagging market share by targeting arch-rival Playtex Products Inc.Part of its strategy was to brag about the superiority of its cardboard applicators in its new Satin Touch product and to air audacious commercials in which it compared itself directly to Playtex's plastic tampons.The ad campaign cost an estimated $12 million;though modest,it was the most Tambrands had ever spent on a new product.
Tambrands's original television commercials for Satin Touch featured a young woman wrinkling her nose and saying,"Plastic,who needs it?" The ad stresses that unlike plastic,cardboard is "flushable and biodegradable" and suggested that it's more environmentally correct.Tambrands supported the campaign with a print ad and coupon for a free sample that carried the slogan,"A free offer isn't the only reason to give up plastic."
-Refer to Tambrands Inc.The Satin Touch ad discussed above is an example of which major type of advertising?

Question

Quizplus · Accepted Answer

The Satin Touch ad by Tambrands Inc. is an example of pioneering advertising as it emphasizes the superiority of their cardboard applicators and positions it as a new and innovative product compared to their competitor's plastic tampons.

Some Years Ago,Tambrands Inc