Betty and Orville LeBlanc recently opened LeBlanc's Pecan Company retail store.In addition to shelled and unshelled pecans,the Alberta store sells pecan pies,tortes,fruitcakes,fudge,pralines,and chocolate pecan bark in addition to homemade pecan ice cream toppings and jams and jellies.At this time,there are no other stores of this type in the Calgary area.The LeBlancs are considering developing an advertising campaign for their store,focusing on its wide assortment of pecan-related products.Using the DAGMAR approach,Orville has drawn up a list of communication tasks the advertising must accomplish.The new ads feature Betty talking to customers about the store's products.The ads have been placed on a local cable system.
-Refer to LeBlanc's Pecan Company.The new campaign for the store is designed to stimulate demand for the LeBlancs new store,given that the store is in the introductory stage of the product life cycle.What would the campaign be considered?

Question

Quizplus · Accepted Answer

The campaign for LeBlanc's Pecan Company would be considered pioneering because it is designed to stimulate demand for a new store in the introductory stage of the product life cycle.

Betty and Orville LeBlanc Recently Opened LeBlanc's Pecan Company Retail