Researchers are unanimously convinced of the effectiveness of banner advertising on Internet websites.

Question

Quizplus · Accepted Answer

This statement is false. While banner advertising can be effective, researchers are not unanimously convinced of its effectiveness on all websites. Factors such as website design, audience demographics, and the relevance of the advertising to the website content can all impact the effectiveness of banner advertising. Some studies have found that banner blindness and ad-blocking software can also reduce the effectiveness of banner advertising.

Researchers Are Unanimously Convinced of the Effectiveness of Banner Advertising