In 2004,the movie company that produced The Bourne Supremacy used advertising,personal selling,public relations,and sales promotion to communicate with its target audience for the movie.What was composed of the movie production company's plan on how to use these tools?
A) its promotional strategy
B) its selling plan
C) its mass communication mix
D) its marketing mix
Correct Answer:
Verified
Q1: The four major promotional tools are known
Q2: What is communications by marketers that inform,persuade,and
Q3: Tyler is responsible for developing a plan
Q4: Which of the following consists of all
Q5: Which of the following BEST describes publicity?
A)
Q7: A local exterminator uses the image of
Q8: What is public information about a company,good,or
Q9: The maker of Mayfield ice cream simply
Q10: People who love to fish prefer Magic
Q11: What is any form of sponsor-identified,paid mass
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