Some large retailers are successful in most areas of the country yet fail in certain regions that are heavily populated with different races and subcultures.This is because it is difficult to communicate without an understanding of which of the following?

Question

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The statement mentions "different races and subcultures," indicating that cultural differences are likely the major factor in the failure to communicate effectively. Income influences and gender differences may play a role in consumer behavior, but are less likely to be the root cause of communication problems by retailers. Locational variants may refer to differences in regional preferences or availability of resources, but again, cultural differences are likely the primary issue.

Some Large Retailers Are Successful in Most Areas of the Country