In 2001,the United Methodist church,the second-largest Protestant denomination in Canada,launched a four-year,$2 million national ad campaign.The theologically gentle but culturally edgy ads were aimed at Canadians who are unchurched-people who know the name Methodist but don't know anything else about it.The "Igniting Ministries" ads appeared on CBC and cable TV.The purpose of the ads was to draw more people through Methodist church doors in a time when mainline Protestant denominations were struggling.
-Refer to Methodist Church.In terms of the communication process,what were the unchurched who see the ads while watching television expected to be?

Question

Quizplus · Accepted Answer

The unchurched who see the ads while watching television are expected to be receivers, as they are receiving the message being sent through the ad, and decoders, as they need to decode the message to understand it. They are not channels or senders as they are not transmitting any messages.

In 2001,the United Methodist Church,the Second-Largest Protestant Denomination in Canada,launched