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In 2001,the United Methodist Church,the Second-Largest Protestant Denomination in Canada,launched

Question 121

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In 2001,the United Methodist church,the second-largest Protestant denomination in Canada,launched a four-year,$2 million national ad campaign.The theologically gentle but culturally edgy ads were aimed at Canadians who are unchurched-people who know the name Methodist but don't know anything else about it.The "Igniting Ministries" ads appeared on CBC and cable TV.The purpose of the ads was to draw more people through Methodist church doors in a time when mainline Protestant denominations were struggling.
-Refer to Methodist Church.A news article about the Methodist Church that appeared in the Rome News-Tribune was an example of which promotional mix element?


A) personal selling
B) pull strategy
C) advertising
D) public relations

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