The Canadian Plastics Council wants to create more consumer demand for products that are packaged in plastic.
-Refer to Canadian Plastics Council.Planned ads will be run in consumer magazines and,it is hoped,cause customers to ask retailers to carry more products packaged in plastic.The Canadian Plastics Council is planning to use what type of strategy?

Question

Quizplus · Accepted Answer

The Canadian Plastics Council is using a pull strategy by creating demand among consumers and hoping that they will demand more plastic packaging from retailers.

The Canadian Plastics Council Wants to Create More Consumer Demand