A person buying a Valentine's Day gift for his significant other is more likely to go through all of the steps in the AIDA process than a person buying a gift certificate for her mail carrier.

Question

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The AIDA process (Attention, Interest, Desire, Action) is more likely to be followed by someone buying a gift for their significant other, as there is usually a greater emotional investment and desire to make the gift special. In contrast, buying a gift certificate for a mail carrier may not require as much attention or desire, as it is a more practical and less personal gift.

A Person Buying a Valentine's Day Gift for His Significant