When supermarkets offer a wide variety of nontraditional goods and services under one roof,what are they engaged in?

Question

Quizplus · Accepted Answer

Scrambled merchandising refers to the practice of retailers offering a variety of nontraditional goods and services. This can include everything from groceries and clothing to pharmaceuticals and entertainment. The goal of this strategy is to create a one-stop-shop experience for customers, making it easier and more convenient for them to find everything they need in one location. Cross-selling refers to the practice of promoting related products to customers, while cross-docking refers to the practice of moving goods from one truck or warehouse directly to another without storing them first. Disintermediation refers to the elimination of intermediaries in the supply chain.

When Supermarkets Offer a Wide Variety of Nontraditional Goods and Services