Zellers carries a broad assortment of nationally branded hard goods (broader than a department store),and offers customers few services.Zellers competes on the basis of moderate to low prices on large quantities of merchandise and lower service to stimulate rapid turnover of products.What is Zellers an example of?

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Quizplus · Accepted Answer

Zellers fits the description of a full-line discount store that offers a broad assortment of merchandise at moderate to low prices with fewer customer services. It is not a department store since its assortment is broader than a typical department store. It is not a wholesale store because it serves individual customers rather than selling to other businesses. It is not a category killer since it does not specialize in one particular product category.

Zellers Carries a Broad Assortment of Nationally Branded Hard Goods