A publisher of books on holiday decorating,cooking,and crafts has to find a way to dispose of its overrun and unsold end-of-season output.As a marketing consultant,you suggest that the firm sell the merchandise to which of the following?

Question

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Off-price retailers specialize in purchasing surplus or unsold merchandise from other retailers at a discounted price and reselling them to customers. This would be the most suitable option for the publisher to dispose of its overrun and unsold end-of-season output. Supermarkets and mass merchandisers may not have a direct use for these types of products, and department stores may not have space or demand for seasonal items after the holiday season has ended.

A Publisher of Books on Holiday Decorating,cooking,and Crafts Has to Find