Retailers control the six Ps of the retailing mix.The six Ps include the marketing mix plus which of the following?

Question

Quizplus · Accepted Answer

The six Ps of the retailing mix are product, price, place, promotion, personnel, and presentation. Personnel refers to the employees of the retailer and their training, appearance, and behavior. Presentation refers to the store layout, design, and displays. Therefore, the correct choice is C, personnel and presentation.

Retailers Control the Six Ps of the Retailing Mix