Which of the following BEST describes the merchandise mix?
A) It describes the composition of a traditional shopping centre.
B) It is the retailer's product offering.
C) It refers to the six levels in a buying organization.
D) It is the term for the marketing communications used by retailers.

Question

Quizplus · Accepted Answer

The merchandise mix refers to the range or variety of products that a retailer offers to its customers. It includes the different categories, brands and price ranges available in the store or online.

Which of the Following BEST Describes the Merchandise Mix