Ads linking Adidas footware and Athletes World,a Canadian athletic clothing and footware retail chain,let consumers know that the latter sells the former's latest styles.What is this an example of?

Question

Quizplus · Accepted Answer

This is an example of cooperative advertising, where two or more companies combine their resources to promote a product or service. Adidas and Athletes World are working together to promote Adidas footwear.

Ads Linking Adidas Footware and Athletes World,a Canadian Athletic Clothing