A specialty store is considering locating a retail store in a regional shopping mall.Which of the following is a likely benefit associated with a mall location?

Question

Quizplus · Accepted Answer

Choosing a mall location means that the store can benefit from the anchors which attract a large number of customers. These anchors are often big name department stores or specialty stores that have a high level of foot traffic. This can help bring customers to the specialty store and increase sales. Option B is incorrect as not all mall customers are wealthy shoppers, there is a mix of demographics. Option C, inadequate parking, is a disadvantage rather than a benefit. Option D is also incorrect as leases in regional shopping malls are usually high-end and therefore expensive.

A Specialty Store Is Considering Locating a Retail Store in a Regional