What is the development of a retail outlet's store atmosphere intended to do?
A) appeal to a consumer's feelings within the retail environment
B) enhance employees' sense of well-being and loyalty
C) increase consumer retail traffic
D) make a visual impact on the consumer

Question

Quizplus · Accepted Answer

The development of a retail outlet's store atmosphere is intended to appeal to a consumer's feelings within the retail environment. This includes factors such as lighting, music, layout, and décor that are intended to create a certain mood or emotional response in the customer. The goal is to make the customer more likely to make a purchase and feel positively about the store.

What Is the Development of a Retail Outlet's Store Atmosphere