When Boris went into Sears to buy his wife a new iron for her birthday,he planned to spend only about $30,but the sales clerk was able to show him the superiority of a $60 iron to the less expensive model.In this example,the sales clerk engaged in which of the following?

Question

Quizplus · Accepted Answer

The sales clerk engaged in trading up, which involves convincing the customer to purchase a more expensive version of the product by highlighting its superior features over the less expensive model.

When Boris Went into Sears to Buy His Wife a New