Les Ailes de la Mode is a Quebec retailer that wants to portray an image of quality to help reinforce its prestige image.
-Refer to Les Ailes de la Mode.The specialty department store creates relationships with its customers through their experiences in the store.Its vice-president of marketing has said,"We are here to build a very good personalized experience-it's not just a matter of marketing strategy,it's our mission." The shopping experience at the store includes "little extras" like free coat check,free shoeshine,baby feeding rooms,a highly trained staff (and more of them on the floor)and a place for people to go to read the newspaper.What is this an example of?

Question

Quizplus · Accepted Answer

This is an example of a store that emphasizes customer service through their personalized experiences and additional services offered to customers.

Les Ailes De La Mode Is a Quebec Retailer That