John Diaz immigrated to Toronto from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper-middle-class neighbourhood.It rapidly became popular because of the wonderful coffee brewed there.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within 10 years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
-Refer to Diaz.The type of merchandise carried by Diaz is deep but with a narrow assortment.How would the store most likely be classified?

Question

Quizplus · Accepted Answer

The store Diaz would most likely be classified as a specialty store since it carries a deep but narrow assortment of merchandise, specifically high-quality coffees and coffee-making necessities. The fact that it has also developed a lucrative mail-order business supports this classification, as specialty stores often have a strong appeal to a niche market and can successfully operate in both physical and online retail spaces. Option A (membership club) is not applicable since there is no mention of Diaz requiring membership to purchase its products. Option B (category killer) is not applicable because Diaz's focus is on a narrow category of products (coffee and coffee-making supplies), rather than dominating a wide range of product categories. Option D (convenience store) is not applicable because Diaz does not focus on stocking products for a quick and simple purchase, but rather offers a specialized and high-quality experience for coffee enthusiasts.

John Diaz Immigrated to Toronto from Cuba in the 1980s