When Golden Rental Opened 10 Years Ago in Barrie,Ontario,it Competed

When Golden Rental opened 10 years ago in Barrie,Ontario,it competed with only one or two other DVD rental stores within a five-km radius.Today,there are eight stores in that radius,including two Blockbusters,each one kilometre away in different directions.
There is little doubt that independently owned DVD rental stores are having a tough time competing with chains such as Blockbuster,but many are finding their own special ways of surviving.Part of the solution has been in supplementary merchandise and services such as sports cards and camcorder rentals,or renting and selling the X-rated titles shunned by many chains.Lower rental fees also are prevalent among independents,but the key to success in the mom-and-pop businesses appears to be personalized service.Golden Rental provides services such as helping parents choose G-rated movies that they can watch with their children from their specially designed children's section.To add value,Golden Rental also sells comic books,sports cards,and toys.With friendly and value-added services,Golden Rental has boosted business in spite of the stiff competition.
-Refer to Golden Rental.Stores in the DVD rental industry,such as Golden Rental and Blockbuster,can be classified on each of the following bases EXCEPT which of the following?

A) location
B) ownership
C) price levels
D) product assortment