When Golden Rental opened 10 years ago in Barrie,Ontario,it competed with only one or two other DVD rental stores within a five-km radius.Today,there are eight stores in that radius,including two Blockbusters,each one kilometre away in different directions.
There is little doubt that independently owned DVD rental stores are having a tough time competing with chains such as Blockbuster,but many are finding their own special ways of surviving.Part of the solution has been in supplementary merchandise and services such as sports cards and camcorder rentals,or renting and selling the X-rated titles shunned by many chains.Lower rental fees also are prevalent among independents,but the key to success in the mom-and-pop businesses appears to be personalized service.Golden Rental provides services such as helping parents choose G-rated movies that they can watch with their children from their specially designed children's section.To add value,Golden Rental also sells comic books,sports cards,and toys.With friendly and value-added services,Golden Rental has boosted business in spite of the stiff competition.
-Refer to Golden Rental.Golden Rental and Blockbuster represent which type of retailers?

Question

Quizplus · Accepted Answer

Golden Rental and Blockbuster are both DVD rental stores, which specialize in providing a specific product category to their customers. Mass merchandisers, such as Walmart and Target, sell a wide variety of products in multiple categories. Membership clubs, such as Costco and Sam's Club, offer bulk goods at discounted prices to their members. Factory outlets, such as Nike and Adidas, sell products directly from the manufacturer at a lower price.

When Golden Rental Opened 10 Years Ago in Barrie,Ontario,it Competed