The first Wawa store opened in 1964.Today the company has 15,000 employees and owns and operates more than 550 units in Ontario,New Brunswick,Manitoba,Saskatchewan,and Alberta.The chain's sales topped $2 billion in 2002.Wawa began as a store for distributing Wawa dairy products.Since then it has gotten into the gasoline business to increase store traffic,but its primary draw is hot meals and cold sandwiches in a quick-service restaurant format that mimics a shopping mall food court.Personalization is a fundamental part of the store concept and is built into things like coffee and sandwiches.Stores have an eight-head cappuccino machine where customers can mix and match whatever flavors they want and add steamed milk or cream,all for the same price as a regular cup of coffee.In addition to being restaurants,Wawa stores also do a big business in a limited line of high-turnover convenience products and can accurately be described as mini-supermarkets.
-Refer to Wawa.The ability to personalize your coffee yourself is consistent with which new development in retailing?
A) m-commerce
B) interactivity
C) atmosphere extension
D) market-basket analysis

Question

Quizplus · Accepted Answer

The ability for customers to personalize their coffee is an example of interactivity, which is a new development in retailing that involves engaging customers and allowing them to be an active part of the shopping experience. This allows for greater customer satisfaction and can lead to increased loyalty and sales.

The First Wawa Store Opened in 1964