Marketers that use nonstore retailing no longer have to worry about the "place" element of the four Ps.

Question

Quizplus · Accepted Answer

The "place" element of the four Ps still applies to nonstore retailing, as it refers to the channel or method used to deliver the product or service to the customer. Nonstore retailing may involve delivery to the customer's home, or the use of alternative channels such as online marketplaces or vending machines. Marketers using nonstore retailing still need to consider the most effective and efficient way to get their products to their target market.

Marketers That Use Nonstore Retailing No Longer Have to Worry