R.H.Kurt & Son,Inc. ,distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers.
-Refer to R.H.Kurt & Son.When a consumer goes to a sporting goods store to buy a rifle scope and cleaning equipment and discovers that the store does not carry rifle scopes,which of the following is created,leaving the consumer dissatisfied?

Question

Quizplus · Accepted Answer

A discrepancy of assortment occurs when a customer expects a certain type or variety of product to be available, but it is not. In this scenario, the customer is specifically looking for rifle scopes, but the store does not carry them, thus creating a discrepancy of assortment.

RHKurt & Son,Inc