Grace Yoder makes jams and jellies,which she sells at craft festivals to end users.Yoder does not use channel intermediaries;she uses a direct channel.

Question

Quizplus · Accepted Answer

Direct channel means a producer sells directly to the end user, without any intermediaries involved. Since Grace Yoder sells her jams and jellies directly at craft festivals to end users without any intermediaries, she is using a direct channel.

Grace Yoder Makes Jams and Jellies,which She Sells at Craft