Gigi had her makeup professionally applied for her prom night.She went to the beauty salon,watched the makeup artist apply cosmetics to her face,and then went home feeling gorgeous.Gina's makeover illustrates which service characteristic?

Question

Quizplus · Accepted Answer

The service characteristic illustrated in this scenario is inseparability. This is because the customer (Gigi) had to be physically present to receive the service (makeup application). The makeup artist could not provide the service without the customer being present.

Gigi Had Her Makeup Professionally Applied for Her Prom Night