The Chrysalis Job Training for the Disabled program wants to notify the community about its upcoming rummage sale.As an experienced marketer and director of the program,you plan to visit several local radio and televisions stations to request which of the following?

Question

Quizplus · Accepted Answer

The best choice is public service advertising, as the Chrysalis Job Training for the Disabled program is a non-profit organization and can qualify for free or discounted PSA announcements on local radio and television stations. Freestanding inserts and nonsponsored advertising would involve paid advertising and may not be within the program's budget. Societal marketing refers to a marketing concept aimed at promoting social good rather than just selling products or services, and would not be applicable in this scenario.

The Chrysalis Job Training for the Disabled Program Wants to Notify