Sandy Tappan owns an automobile detailing business called Sizzlin' Shine.Her goal is to outperform other auto shops by specializing in detailing services.Her shop doesn't do any mechanical or collision repair work.Tappan prices her detailing service higher than her competition because she uses only the best materials,and they cost more than the materials used by her competitors.Her goal is to maximize profits.
-Refer to Sizzlin' Shine.When a customer first patronizes Sizzlin' Shine's complete detailing service,he or she receives a handwritten thank-you note,and a coupon for the next visit from Sandy Tappan.What do the thank-you note and coupon represent?

Question

Quizplus · Accepted Answer

The thank-you note and coupon represent tangible cues, which are physical or visual signs that create a positive image and improve the customer's perception of the business. In this case, the tangible cues are used to encourage repeat business and foster customer loyalty.

Sandy Tappan Owns an Automobile Detailing Business Called Sizzlin' Shine