Question 1

You have been hired to promote the works of a local organization that provides services to troubled teens.Before beginning your job,you have been told that the organization cannot engage in advertising due to the sources of its funding.What three promotional options can you use?

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Question 2

Nonprofit organizations include a wide variety of entities ranging from the government to private not-for-profit churches.Although nonprofit organizations differ substantially in size and purposes and operate in quite different environments,most perform common marketing activities.List four of these common activities.

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Question 3

What is the difference between internal marketing and relationship marketing? Why are these types of marketing important to service marketing?

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Question 4

Briefly discuss Canada's role in the global services marketing arena.Identify those industries playing a key role.What should a business do to be successful in the international marketplace?

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Question 5

Five key characteristics distinguish how nonprofit organizations make pricing decisions from how for-profit organizations make pricing decisions.List and briefly describe four of these characteristics.

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Question 6

Nonprofit organizations do not make product decisions the same way that service providers do.List and briefly describe each of the three product-related decisions that are unique to nonprofit organizations.

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Question 7

Nonprofit marketers face several limitations when making promotion decisions.What are some of these limitations? What two unique advantages for nonprofit organizations can help firms overcome these limitations?

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Question 8

What is nonprofit organization marketing? How does nonprofit marketing affect economic activity in Canada?

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Question 9

Three target market issues are unique to nonprofit organizations.Name these three issues,and provide one specific example of each of these issues.

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Quiz 10: Services and Nonprofit Organization Marketing