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Until the Mid-1990s,MGP Ingredients,Inc

Question 11

Multiple Choice

Until the mid-1990s,MGP Ingredients,Inc.sold ethanol and animal feed.A steep drop in its sales led the company to focus on developing the first low-carb proteins and starches.What would these low-carb proteins and starches be an example of?


A) an addition to an existing product line
B) a revision to existing products
C) a repositioning strategy
D) a new product line

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