Stouffer's added 25 percent more meat to its Lean Cuisine Skillet Sensations meal-in-a-bag.The addition of more meat made the product acceptable to men as well as women and expanded its target market.What is the meatier Lean Cuisine Skillet Sensations an example of?

Question

Quizplus · Accepted Answer

The meatier Lean Cuisine Skillet Sensations is an example of a repositioned product because by adding more meat, Stouffer's changed the product's appeal and market positioning to attract a broader audience, including men, without creating a completely new product or product line.

Stouffer's Added 25 Percent More Meat to Its Lean Cuisine